In commercial property, we are often told that success is about “doing deals.” But what if the most profitable decision you make this year is the deal you decide not to do?
In this episode, Jerry explores the often-overlooked concept of opportunity cost and why staying stuck in a mediocre project can prevent you from ever reaching your long-term goals. We discuss how to remove the emotional attachment to “sunk costs” and how to build a rigorous investment criteria that does the heavy lifting for you.
What you’ll learn in this episode:
The Reality of Opportunity Cost: Why one awkward project can stop five great opportunities from ever reaching you.
Feeding the Beast: How to avoid the trap of taking on mediocre deals just to stay “busy”.
Refining Your Criteria: The specific factors—from location to exit strategy—that should dictate your “yes”.
Outcome vs. Product: Why the specific building type matters far less than the lifestyle or business result you want to achieve.
LEARN THE BASICS:
If you want to learn more about investing in Commercial Property, why not join us for our 2 day Introduction to Commercial Property? Learn how the market works and the ways in which it differs from residential property so you can avoid the pitfalls and learn how to create successful deals.https://commercialpropertyinvestor.co.uk/2-day-introduction
OTHER USEFUL LINKS:
CPI Website –https://commercialpropertyinvestor.co.uk/
Our Sponsors –https://commercialpropertyinvestor.co.uk/podcast-sponsors/
LinkedIn –https://www.linkedin.com/in/jerryalexander/
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